Mission: Our main reason and shared purpose for existence.

 

To unite Canada’s dental trade industry with one voice to strengthen its members through trusted insights, education, regulatory navigation and scaled advocacy.

 

Vision: Ultimate, worthy destination we aspire to achieve by living our mission every day.

  

A thriving, trusted and future-ready dental trade industry that enables optimal oral health for all Canadians.

 

Values: Behavioural guides and guardrails to ensure we live our promises.

1. Agility: We adapt quickly to change, responding to regulatory, market, and industry shifts with timely advocacy, resources, and solutions that support our members’ continued success.
2. Future-Looking: We look ahead on behalf of our members, anticipating and sharing trends, risks, and opportunities in the dental industry to ensure long-term industry sustainability.
3. Collaboration: We are the central hub to bring the dental trade industry together to advance oral health care for all Canadians.
4. Integrity: We act with honesty, transparency, and accountability in all decisions and relationships. We uphold the trust placed in us by our members, ensuring fairness and credibility in every action.
5. Inclusivity: We respect the unique contexts, legislative requirements, and needs of our members. We embrace different perspectives and approaches, knowing that diversity strengthens national consistency and innovation.
6. Excellence and Continuous Improvement: We strive for excellence. We are committed to learning, innovation, and the continuous pursuit of better oral health outcomes for Canadians.