DIAC’s annual Future of Dentistry Survey^TM (FODS) is a flagship research project that plays a crucial role in understanding the dynamics of the dental market in Canada. FODS is based on 26 years of accumulated data. This longitudinal approach allows DIAC to track changes, trends, and shifts in the dental industry over an extended period. This historical perspective is valuable for identifying patterns and making informed projections.

The survey involves the active participation of hundreds of dentists across Canada. By directly engaging with dentists, FODS captures the perspectives and experiences of those on the frontline of oral healthcare. This practitioner input is vital for understanding the challenges and opportunities within the industry, including attitudes, trends, behavioural data, purchasing trends, demographics, equipment usage, and marketing practices. Additionally, members are provided with the opportunity to contribute to survey questions based on current industry trends.

By staying abreast of current and emerging trends, FODS assists DIAC members in adapting to industry changes. This adaptability is crucial in an evolving oral care landscape, where factors such as technological advancements, regulatory shifts, and societal changes can impact dental practices.

Access to FODS findings is exclusive to DIAC members. This exclusivity enhances the value of DIAC membership, providing members with unique and in-depth market intelligence that can inform strategic decisions and business planning. To ensure the relevance and comprehensiveness of the data, as well as its linkage to current industry trends, members have the opportunity for direct input into survey questions.